Generative Engine Optimization — optimizing a website so that AI search engines (ChatGPT, Claude, Perplexity, Gemini, AI Overviews, Bing Copilot) cite the site when answering relevant queries. Different from classic SEO because AI engines weight different signals: entity confirmation, schema structure, brand mentions across third-party platforms, llms.txt, and citation-friendly content shape.

How much does an audit cost?

Audit-only engagements typically a few thousand dollars depending on site size. Audit + implementation typically tens of thousands. Quoted fixed-price after the free discovery call.

How long does the audit take?

1-2 weeks of elapsed time. Implementation (if you opt in) is 2-6 weeks depending on scope.

Will I see ranking improvements immediately?

Some changes (schema, sitemap, robots.txt, technical fixes) compound within 2-4 weeks. Brand-authority signals (Wikipedia, press mentions, cross-property links) take months. AI engine citations sometimes appear within a week of changes propagating. We are honest about timelines per category.

Do you do link building?

No paid links, no PBNs, no link schemes. We help establish legitimate brand presence on platforms that matter — Wikidata, Crunchbase, LinkedIn, industry publications. We also coordinate cross-property reverse-linking when you own multiple domains.

Do you do content writing?

We restructure existing content for SEO / GEO impact (headlines, answer-target paragraphs, FAQ blocks, schema). We do not do volume content production (50 blog posts a month). For that we partner with content writers we trust.

Can you guarantee a #1 Google ranking?

No reputable SEO firm can guarantee rankings. We guarantee specific deliverables (audit report, schema markup shipped, llms.txt generated, action plan executed) and we report measurable outcomes (GEO score delta, Core Web Vitals delta, crawl coverage delta). Rankings follow from those.

How do you measure success?

Pre/post GEO score (composite + per-category), Core Web Vitals, organic search clicks (Search Console), AI citation appearances (manual quarterly review), branded search volume. We deliver a written 30-day re-audit after implementation.

Do you offer ongoing SEO retainers?

Yes. Monthly retainers covering content tweaks, schema updates, sitemap submissions, brand authority work, ongoing audits. Quoted per engagement.

Will my site break during the work?

No. Every change goes through a branch preview deploy on Cloudflare Pages — you review the change on a *.pages.dev URL before it ever touches production. Rollback is one click.

Can you work on a WordPress site I host elsewhere?

Yes. We can work with WordPress, SvelteKit, Next.js, Astro, Ghost, custom PHP, static-HTML — any platform. Our schema and llms.txt work is framework-agnostic.

Do I need to switch hosts to work with you?

No. We work on your existing setup wherever it lives. Switching to our hosting is optional.

How is GEO different from a Perplexity ranking course or an "AI SEO" PDF?

We are not selling templates or theory. We audit your real site against real AI engines today, we ship the code changes, and we re-audit 30 days later. The work is concrete and measurable.

Service 04 · GEO-first

SEO & GEO

Technical SEO + AI search visibility — audit and ship.

Most agencies sell SEO reports and leave you to implement. We do both: the audit, AND the changes to your codebase. AI search (ChatGPT, Claude, Perplexity, AI Overviews) is in scope by default — not a separate add-on.

Start a discovery call How it works

What is seo & geo at Jorbox?

Jorbox provides Search Engine Optimization (SEO) and Generative Engine Optimization (GEO) services — auditing and improving how websites perform in both classic search engines (Google, Bing, DuckDuckGo) and AI search engines (ChatGPT, Claude, Perplexity, Google AI Overviews, Bing Copilot). We audit AND implement — the same toolkit we used to bring jorbox.com from a 76/100 GEO score on day-of-launch to its current 77+ with a clear path to 84.

6
Audit categories: 100
Point GEO score: 5+
AI engines tracked: 20+
AI crawlers handled

Differentiation

Why SEO + GEO together (and from us)

Three things make our SEO/GEO work different from the generic-agency version.

GEO is in scope, not a $5K add-on

AI search engines now drive a measurable and growing share of high-intent traffic. Most SEO agencies still treat AI search as a separate "GEO package" priced separately. We audit and optimize for both classic and AI search in every engagement — they share infrastructure.

We audit AND implement

Pure-report agencies hand you a PDF and walk. We write the code. Schema markup, llms.txt, sitemap, structured headings, internal linking — we ship the changes to your codebase (with your review and approval), not just document them.

Real toolchain, not a SaaS lookup

Our GEO audit covers 6 categories — AI citability, brand authority signals, content quality + E-E-A-T, technical foundations, structured data, platform optimization — each scored 0-100 with a composite. We test live across ChatGPT, Claude, Perplexity, AI Overviews, Bing Copilot. We use this toolkit on our own sites.

Skin in the game

We have run the same audit on jorbox.com, qrlynx.com, menujo.com, zawjni.com. We have lived the gap between "SEO checklist green" and "AI engine actually cites me." We know which checklist items move the needle and which are theater.

Schema is a first-class deliverable

Most SEO agencies do not write schema. The ones that do mostly use generators. We hand-write JSON-LD: Organization, Corporation, Person, BreadcrumbList, FAQPage, HowTo, Article, SoftwareApplication, Service, AggregateRating, SpeakableSpecification — whatever fits your content, properly cross-linked by @id.

Transparent scoring

You get a numerical score per category and a composite. Every recommendation has a projected score impact. You see exactly where the wins are coming from and exactly what is still on the table.

Process

How a GEO + SEO engagement works

One-time audit, or audit + implementation. Both follow the same six-step process.

01

Discovery (free, 30 min)

We walk through your goals, your current site, your competitive set. We tell you whether SEO/GEO is the highest-leverage thing for your business right now or whether something else would matter more first.
02

Full audit (1-2 weeks)

Six parallel agent passes — AI citability, brand authority, content quality, technical, structured data, platform readiness. We crawl up to 50 pages, test live AI queries, fetch and verify every schema block, run Core Web Vitals, check 20+ AI crawler allow-lists. Output: written report with composite score, per-category breakdown, prioritized findings.
03

Implementation plan

We turn the audit into a sequenced action plan: quick wins (1-2 hours each), medium-term (1-2 days each), strategic (1-2 weeks each). Each action has a projected score impact. You decide which to ship.
04

Ship the changes (2-6 weeks)

We write the code, edit the schema, generate the llms.txt, rewrite headlines for answer-target structure, add FAQPage blocks where they fit, restructure internal linking, add HowTo schemas where it fits. Every change goes through a branch you review before merging.
05

Submit + monitor

We submit the updated sitemap to Google Search Console, Bing Webmaster Tools, IndexNow, and any other surface that accepts a submission. We then watch crawl behavior for 2-4 weeks to confirm changes are being picked up.
06

Re-audit and lock score

30 days after implementation, we re-run the full audit. New composite score, same scoring methodology — you see the delta in writing. Ongoing retainer optional from here.

Scope

What the audit covers

Every engagement covers these 6 categories. Weighted scoring is consistent: AI Citability 25%, Brand Authority 20%, Content Quality + E-E-A-T 20%, Technical 15%, Structured Data 10%, Platform Optimization 10%.

AI Citability & Visibility (25%)

Passage-level citability scoring (will AI engines quote this paragraph?)
Answer-block quality (definitional paragraphs near the top of every page)
AI crawler robots.txt allow-list (GPTBot, ClaudeBot, PerplexityBot, OAI-SearchBot, Bingbot, etc.)
llms.txt and llms-full.txt generation
Speakable schema for voice search
Live test queries across ChatGPT, Claude, Perplexity, Gemini, AI Overviews, Bing Copilot

Brand Authority Signals (20%)

Wikidata entity audit
LinkedIn company page completeness
Crunchbase profile completeness
Google SERP analysis (knowledge panel, sitelinks, third-party mentions)
Cross-property reverse-link audit
Reddit / HackerNews / industry-publication presence

Content Quality + E-E-A-T (20%)

Experience, Expertise, Authoritativeness, Trustworthiness signals
Author bylines + Person schema linking
Original-data and original-research markers
Citation density and quality
Readability + reading-level
AI-generated content detection (your existing content, not ours)

Technical Foundations (15%)

Server-side rendering verification
Core Web Vitals (LCP, INP, CLS) — current + projected
Crawlability and indexability across robots / meta / canonical
Mobile responsiveness
HSTS, X-Content-Type-Options, CSP, Referrer-Policy headers
Sitemap completeness and freshness signals

Structured Data (10%)

Schema markup detection and validation
Rich-result eligibility (recipes, products, FAQs, HowTo, Article, etc.)
JSON-LD hand-written where generators fall short
@id cross-linking across schemas
Schema generation for missing types

Platform Optimization (10%)

Google AI Overviews readiness
ChatGPT (web search) readiness
Perplexity AI readiness
Google Gemini readiness
Bing Copilot readiness
Per-platform action items where they diverge

Fit

Engagements we do best

Where our SEO + GEO work delivers the most leverage.

pre-launch SEO audit

Pre-launch site audits

You are about to launch a new site or rebrand. We audit before DNS flip so the launch lands with strong technical foundations and AI engines pick up the right entity from day one.

WordPress SEO modernization

WordPress site overhauls

Slow, plugin-heavy WordPress sites with stale schema. We modernize the schema, fix Core Web Vitals at the theme level, add llms.txt, and submit to AI crawlers.

SaaS SEO optimization

SaaS marketing site optimization

Pricing pages, feature comparison pages, blog post structure — engineered for AI citation, not just Google ranking.

new brand entity SEO

Entity establishment for new brands

You are a new brand and AI engines do not know you exist. We help create the Wikidata entity, Crunchbase profile, LinkedIn page completeness, cross-property reverse-links — the entity graph AI engines need to confidently cite you.

Arabic SEO multilingual

Multilingual + RTL sites

Arabic + English sites. Bidirectional schema, hreflang, RTL-correct structured data. We built Zawjni — same challenges.

Google algorithm recovery

Recovery from algorithm hits

Lost ranking after a Google update or AI Overviews rollout. We diagnose root cause and ship the fix — no "wait it out" advice.

Frequently asked

SEO & GEO FAQ

13 of the most common questions about seo & geo at Jorbox.

01: Generative Engine Optimization — optimizing a website so that AI search engines (ChatGPT, Claude, Perplexity, Gemini, AI Overviews, Bing Copilot) cite the site when answering relevant queries. Different from classic SEO because AI engines weight different signals: entity confirmation, schema structure, brand mentions across third-party platforms, llms.txt, and citation-friendly content shape.
02: Audit-only engagements typically a few thousand dollars depending on site size. Audit + implementation typically tens of thousands. Quoted fixed-price after the free discovery call.
03: 1-2 weeks of elapsed time. Implementation (if you opt in) is 2-6 weeks depending on scope.
04: Some changes (schema, sitemap, robots.txt, technical fixes) compound within 2-4 weeks. Brand-authority signals (Wikipedia, press mentions, cross-property links) take months. AI engine citations sometimes appear within a week of changes propagating. We are honest about timelines per category.
05: No paid links, no PBNs, no link schemes. We help establish legitimate brand presence on platforms that matter — Wikidata, Crunchbase, LinkedIn, industry publications. We also coordinate cross-property reverse-linking when you own multiple domains.
06: We restructure existing content for SEO / GEO impact (headlines, answer-target paragraphs, FAQ blocks, schema). We do not do volume content production (50 blog posts a month). For that we partner with content writers we trust.
07: No reputable SEO firm can guarantee rankings. We guarantee specific deliverables (audit report, schema markup shipped, llms.txt generated, action plan executed) and we report measurable outcomes (GEO score delta, Core Web Vitals delta, crawl coverage delta). Rankings follow from those.
08: Pre/post GEO score (composite + per-category), Core Web Vitals, organic search clicks (Search Console), AI citation appearances (manual quarterly review), branded search volume. We deliver a written 30-day re-audit after implementation.
09: Yes. Monthly retainers covering content tweaks, schema updates, sitemap submissions, brand authority work, ongoing audits. Quoted per engagement.
10: No. Every change goes through a branch preview deploy on Cloudflare Pages — you review the change on a *.pages.dev URL before it ever touches production. Rollback is one click.
11: Yes. We can work with WordPress, SvelteKit, Next.js, Astro, Ghost, custom PHP, static-HTML — any platform. Our schema and llms.txt work is framework-agnostic.
12: No. We work on your existing setup wherever it lives. Switching to our hosting is optional.
13: We are not selling templates or theory. We audit your real site against real AI engines today, we ship the code changes, and we re-audit 30 days later. The work is concrete and measurable.

Talk to us

Get a GEO + SEO audit

30-minute free discovery call. If your site is a fit, you get a written audit plan in 48 hours and a fixed-price proposal.

SEO & GEO is one of four services from Jorbox — an independent product company in Albuquerque, NM, operating since 2012.

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