Notes from the work
Things we figured out, written down.
Updated occasionally
Performance, strategy, and the occasional rant. Written by the people doing the work — never a content team.
- PhilosophyMarch 18, 20265 min read
Why we still answer our own support tickets in 2026
Every other agency our size has outsourced support to a call center by now. Here's the math on why we never will.
- PerformanceFebruary 28, 20266 min read
Core Web Vitals in 2026: which one actually moves the needle
LCP gets all the attention. But the metric that quietly drives conversion in modern browsers is something else.
- StrategyJanuary 21, 20269 min read
Should you migrate off WordPress? A reality check
We migrate 30-40 sites off WordPress every year. Here's when it's worth it, when it's not, and what nobody tells you.