Things we figured out, written down.
Performance, strategy, and the occasional rant. Written by the people doing the work, never a content team.
- geoMay 17, 202617 min read
GEO audit checklist: 20 things to ship on a new marketing site (2026)
A practical 20-item checklist for AI-search visibility in 2026 — llms.txt, schema graph, markdown content negotiation, IndexNow, /pledge, /handbook, named authors, founder hub, EU Article 4. The same checklist we ran on jorbox.com.
- emailMay 17, 202616 min read
Email setup for a small SaaS: SPF + DKIM + DMARC (2026)
The 10-step deliverability setup for a small SaaS in 2026 — what Gmail and Outlook actually check, why your transactional email goes to spam without it, and how to read a DMARC report without losing the afternoon.
- PhilosophyMarch 18, 20265 min read
Why we still answer our own support tickets in 2026
Every other agency our size has outsourced support to a call center by now. Here's the math on why we never will.
- PerformanceFebruary 28, 20266 min read
Core Web Vitals in 2026: which one actually moves the needle
LCP gets all the attention. But the metric that quietly drives conversion in modern browsers is something else.
- migrationJanuary 21, 202617 min read
Migrating WordPress to a modern edge stack: a 12-step playbook (2026)
We migrate dozens of sites off WordPress every year. Here is the 12-step playbook for moving from WordPress to a modern edge stack — the hard parts (URL redirects, forms, email, content), the easy parts, and what nobody tells you about the timing.